Australia's Westfield W-League: Market Leading Video

Video is a great way to fire up your fans and keep passion levels high. Australia's Westfield W-League, an eight-team semi-professional national league, curates a robust selection of videos giving fans and partners a unique opportunity to get to know the players and their favourite teams on a more personal level, both on and off the field.

The season is just three matches deep and the league has already posted 45 videos, building pre-season buzz and opening match highlights. While it's not about quantity of videos, it's more about being consistent in providing a level of content that fires up the consumer - and they are leaving no doubt about that. Check out the image below, which represents just one page of the video library. The league does a great job creating videos from all eight teams including highlights and interviews. What's more, the league's annual glitzy awards ceremonies are featured, as well as TV ads. Scroll down to view the ad kicking off the season.

The W-League likely owns all its match footage, and is not restricted by media deals (though I have not researched the contracts), so it has free rein with match footage and original off-the-field content. The league has the content dialed, how can they make the fan experience even better? How can they integrate sponsors and build potential for revenue generation? Imagine the impact it could have if they delivered the great content they have to where the audience is... YouTube... 

Source: Football Australia