OTHER MARKETING

Here is your source for Best Practices in marketing and promoting the game. We'll find the best and then sometimes dig deeper into how to make it even better. Other times, we'll highlight initiatives that did not work, to leap frog the mistakes of others. All information is aggregated from a wide range of sources including credible secondary research sources, blogs, social media and mainstream media.

• Brisbane Roar Announces BAC as 2013/14 Jersey Sponsor
• XI Great Logos in Women's Soccer Around the World
• Current Jersey Sponsors in the NWSL
• Portland Pilots Bring Big Off Season Energy with Highlight Video Poll
• Fortuna Hjørring Shows Us the Power of Harnessing the Story
• Thoughts on the Launch of the US Women's Pro League  
• Women's Pro Soccer and the Search for the Avid Fan
• Exciting New Competition - the International Women’s Club Championships
• Olympique Lyonnais Jersey Sponsorship
• England's FA Commercial Strategy
• US WNT Post-Olympic Events: 10-Match Fan Tribute Tour
• Canadian WNT Post-Olympics Events: Awards and Ceremonies
• Japanese WNT Post-Olympics Events: Parade
• Canada on the Map for Soccer Events
• Top 5 Attended Matches Across All Women's World Cups (1991-2011)
• Average Number of Spectators Across All WWCs (1991-2011)
• Prize Money at the Women's World Cup