England's FA Commercial Strategy

A key element to the FA's five-year "Game Changer" plan is to deliver a new commercial strategy for the women's game that will offer an unprecedented breadth of coverage while driving commercial investment.

• For the first time in FA history, the broadcast and commercial rights for the women's game (England Women, The FA Women's Cup, The FA WSL) will be sold separately to the men's game. The intent is to help promote women's football as a brand in its own right and maximize impact for the women's game in a crowded sports marketplace.
• The FA will implement a new brand strategy for the women's game that establishes a clear identity  and vision, inspiring players and fans.
• Strong and deliberate commercial partnerships will be used to elevate the profile of the game for this next commercial cycle of 2014-18. 
• Partnerships will be sold as exclusives to a specific area of the women's game. 

“This is the right time to be developing commercial plans to bring new partners into women’s football. The standards of football are high and the international game is very strong. We have to keep pace with the top female footballing nations both on and off the pitch. We need partners who will work with us to raise our profile and really take the game forward. I’m convinced this is the right time for this plan to be put into place.” - Alex Horne, FA General Secretary

See below for the FA commercial goals to 2018, as described in the FA Plan document: