Sunday, April 14, 2013

Facebook Power Rankings: NWSL

A quick spin through the Facebook pages of all eight NWSL teams and it's obvious that Seattle Reign FC have been building a social media advantage over league rivals Portland Thorns FC. Since Draft Day two months ago Seattle has climbed the most out of all teams, jumping four spots from #5 to #1, while the Thorns FC jumped one spot to #3.

So what's the value of a Facebook "Like"? I have yet to come across a theory showing a definitive correlation between a "Like" and sales volume. It's more about how you engage your fans, not about the number of Facebook "Likes". But what I do believe, is that a "Like" is worth a ton of potential value, that if nurtured, can be converted into real-world value (sales).

Today we're updating the Facebook "Likes" Rankings during this season opening weekend. Take a look at each team's Facebook cover image below.

Thanks for reading, and check back for further digital ranking updates at key moments during the season.

Ranking - Facebook "Likes" on Opening Weekend 4/14/13 
In parentheses (change in # of Likes, previous rank on 2/9/13)

#1 Seattle Reign FC:     11,371 (+4584, #5)
#2 FC Kansas City:       11,030 (+3452, #2)
#3 Portland Thorns FC:  10,145 (+3234, #4)
#4 Sky Blue FC:             8,132  (+546, #1)
#5 Boston Breakers:       7,659  (+539, #3)
#6 Chicago Red Stars:      6,576  (+625, #6)
#7 Western NY Flash:     6,178  (+544, #7)
#8 Washington Spirit:      3,515  (+1900, #8)
NWSL:    13,589  (+1931)



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2 comments:

  1. V, how about adding links to the teams facebook pages from the ranking?
    Too bad few teams update cover images for big sport moments like opening match. Courious to see if they post updates. Yes I know I could check it myself, but since you're awesome at this... ;)

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  2. Sara, great idea, and thanks for calling out my laziness...! I'll add links to the rankings list.
    I too thought more teams would highlight the opening weekend on their social media cover pages. I imagine the team's focus has been on prepping the on-field product and revenue generation - with the exception of the Portland Thorns FC who are sharing resources with the MLS Timbers front office, many of the teams aren't "fully" staffed.
    What kind of updates are you talking about?
    Thanks for commenting.
    Wanda

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