BYU, PSU Seize the Elite 8 Moment through Facebook

Just as the players look to seize the moment on the field, the front office can capitalize on an event too to create stronger connections with fans.

Seizing the moment is what social media is made for - capturing your audiences imagination with relevant, timely information.

BYU seized the moment here (see image below) with a targeted approach promoting the Elite 8 match. The Facebook cover photo shows the specific match up with UNC and a call-to-action with details on how to purchase a ticket.

Scroll down a take a cruise over the images of the Facebook pages of all the Elite 8 schools and note the different approaches (or in some cases, non-approaches) and the energy coming from each. What do you think? Which imagery works best to capture your audience?

BYU seizes the moment with match day details

Similar to BYU, Penn State created an Elite 8 specific cover photo and the call to action they chose was a hashtag #PackTheJeff. The use of hashtag creates community in that it gives fans something specific to post on their own social media pages to show their love.

Both BYU and Penn State are looking to rally fans around this big moment for the program and the school, and they've given them specific ways to get involved: buy a ticket, and help spread word with a specific hashtag through your own social media pages.

PSU captures the heat of the event through a special cover photo and hashtag

Notre Dame uses an off-field image for their cover photo

Duke uses a generic action shot for it's cover photo.

Stanford choose to channel it's 2011 NCAA championships through this trophy image

FSU and UNC are two teams who have no team-specific Facebook page. The approach is more generic and seems like a lost opportunity to showcase the women's soccer team around a successful moment in their program history. Both squads however have team-specific Twitter pages (@FSU_Soccer and @UNCWomensSoccer). The activity and follower count there makes it apparent that Twitter is the channel they are focusing on to engage with fans. 

FSU uses one Facebook page for all sports. Women's soccer team uses Twitter as channel to talk with fans.

UNC women's soccer does not have a team-specific page, rather focuses on Twitter to connect with fans.