Showing posts with label Consumer/Market Facts. Show all posts
Showing posts with label Consumer/Market Facts. Show all posts

Saturday, November 10, 2012

By the Numbers - The UEFA Women's EURO 2009 Finland

129,955: Cumulative attendance.

5,198: Average number of spectators per match.

15,877: Number of fans attending the final, where Germany conquered England at Olympic Stadium, Helsinki.

16,324: Number of fans that came out to watch host Finland's opening match v Denmark (1-0). This match boasted the highest attendance of the tournament and almost tripled the previous spectator record (6,000) for a women's national team game in Finland.

5: Number of venues hosting matches (2 in Helsinki and 1 in Lahti, Tampere and Turku).

10: Number of official hotels teams could choose from.

20: Number of training grounds that were made available.

9: Number of the 12 teams that were led by male coaches.

3: Number of the 4 semi-finalist teams that were led by female coaches (2 female coaches met in the final).

4-2-3-1: The most frequent team formation, "with a back four protected by two screening midfielders ... Italy provided the exception by consistently deploying a single midfield holding player in a 4-1-4-1 structure."

6: Number of goals scored by the tournament's top scorer - Inka Grings from Germany. Grings scored twice as many goals as the next most prolific goal scorers (4 players scored 3 goals). 

3: Average number of goals per game (see chart below).


Average number of goals per game (Source: UEFA)











13: Number of goals created by crosses - tying with long-range shots for the two most common types of goals scored (see chart below). Crosses and long-range shots accounted for 35% of all goals scored during the tournament (out of a total of 75 goals).


Goal scoring chart (Source: UEFA)




























33: Number of goals scored in the first half (see chart below) - out of a total of 75 goals.

42: Number of goals scored in the second half (see chart below).

36%: Percentage of goals scored during the first 15 minutes of each half.


When the goals were scored (Source: UEFA)




















Click here for a look ahead to the UEFA 2013 Sweden.

Source: UEFA Women's EURO 2009 Technical Report.

Saturday, November 3, 2012

WWC 2011: France TV Audience Profile


In France, the Women's World Cup Germany 2011 live TV audience was most popular with males over 55 years of age, who are middle on socio-economic / earnings scale.

70% of the audience was male
45% of the audience was over 55 years 
51% of the audience was considered to be in a middle socio-economic / earnings group

See the below statistics pulled from the Women’s World Cup 2011 Germany Television Audience Report. (For the full report click here.)




WWC 2011: UK TV Audience Profile


In the UK, the Women's World Cup Germany 2011 live TV audience was most popular with males over 55 years of age, who are middle on socio-economic / earnings scale.

62% of the audience was male
42% of the audience was over 55 years 
48% of the audience was considered to be in a middle socio-economic / earnings group

See the below statistics pulled from the Women’s World Cup 2011 Germany Television Audience Report. (For the full report click here.)




WWC 2011: Canada TV Audience Profile


In the Canada, the Women's World Cup Germany 2011 live TV audience was most popular with males over 55 years of age, who are middle on socio-economic / earnings scale.

57% of the audience was male
42% of the audience was over 55 years 
44% of the audience was considered to be in a middle socio-economic / earnings group

See the below statistics pulled from the Women’s World Cup 2011 Germany Television Audience Report. (For the full report click here.)



WWC 2011: USA TV Audience Profile

In the USA, the Women's World Cup Germany 2011 live TV audience was most popular with males under 34 years of age, who are high on socio-economic / earnings scale.

61% of the audience was male
36% of the audience was under 34 years 
37% of the audience was considered to be in a high socio-economic / earnings group

See the below statistics pulled from the Women’s World Cup 2011 Germany Television Audience Report. (For the full report click here.)





In the USA, 14 Million Viewers Watched the Final of the WWC 2011

14 million Americans tuned in to watch the Women's World Cup Germany 2011 final match between the USA and Japan, ranking as the second highest audience for a daytime telecast in US cable history.
A total of 59 millions viewers watched globally, including 12.1 million from Japan and 12 million from Germany the Host Nation.

Meanwhile on Twitter, worldwide interest in the final drew 7,196 tweets per second, a Twitter record at the time. The record has since been surpassed by Super Bowl XLVI that spurred roughly 10,000 per second in its closing minutes and Spain's fourth goal in the EURO 2012 final that ignited 15,000 tweets per second.

See the below statistics pulled from FIFA's Women’s World Cup 2011 Germany Television Audience Report. (For the full report click here.)

















Source: FIFA, Fox Sports.

Highlights from the Women’s World Cup 2011 Germany Television Audience Report


A snapshot of the top-line stats from the Women’s World Cup 2011 Germany Television Audience Report is here below. For the full report click here




















Here below are some interesting details on audience growth outside of the Host Nation with specific emphasis on the nearly 200% growth in the USA, and highlights of significant increases in other countries.








390,000 Viewers: Canada's Average TV Match Audience in WWC 2011


According to the Women’s World Cup Germany 2011 television audience report posted by FIFA*, Canada's average live match audience increased from 51,000 people in 2007 to 390,000 in 2011 (CBC network).

There was almost four times the coverage on Canadian television compared to the 2007 tournament. Matches were aired during the day as opposed to late night in 2007, as a result there was a significant increase in audience reach (5.8m). The graph below shows Canada accounted for almost a third (31%) of the coverage in the region with more than double the coverage of the next highest nation (USA).











































With the 2015 Women’s World Cup coming to Canada, a strong 2012 Olympic result with a bronze medal and growing popularity of the player personalities, the television audience should see further growth in 2015.

* Click here for full report. 

Canada on the Soccer Map


Two major women’s soccer events will be hosted on Canadian soil, continuing a legacy of soccer event hosting that began with the 1976 Olympics and most significantly during the decade of the 2000s. The 2015 Women’s World Cup - the largest single sports event for women in the world - will be played out in six Host Cities coast to coasts and preceded by the 2014 U-20 Women’s World Cup.

The six official Host Cities of the 2015 Women’s World Cup are: Edmonton, Alberta; Moncton, New Brunswick; Montreal, Quebec; Ottawa, Ontario; Vancouver, British Columbia; and Winnipeg, Manitoba.

Past soccer events hosted by Canada (and the Canadian Soccer Association):

2007 U-20 Men’s World Cup
2002 U-19 Women’s World Cup
1987 U-17 Men’s World Cup
1976 Olympic Games Montreal

Women’s World Cup Canada 2015 Expands to 24 Teams


With the growth of the game and the increasing parity among football nations, FIFA is adding eight teams to the field for the Women’s World Cup Canada 2015, for a total of 24 teams (the men’s World Cup features 32 teams).

The FIFA Executive Committee announced the new slot allocations for the six confederations, as follows:

AFC: 5 slots 

CAF: 3 slots 

CONCACAF: 3.5 slots 

CONMEBOL: 2.5 Slots 

OFC: 1 Slot 

UEFA: 8 Slots 

HOST: 1 Slot (Canada)

Facts from London 2012 Olympics

Some facts taken from the official Olympics website (www.olympic.org) and event website (http://www.london2012.com):

















An Olympic attendance record was set when the United States beat Japan to win gold with a crowd of 80,203.

70,584 people watched the Host Nation Great Britain defeat Brazil at Wembley - more than watched Team GB men's team beat Uruguay the following day.

The USA played in their fifth successive Olympic final, having lost just one of the previous four, while Japan played their first. 

Women's football has featured in the Olympic programme for five times now, after being introduced as an Olympic Sport in 1996. Men's football has been an Olympic Sport since the Games of the II Olympiad in Paris 1900, and has been included ever since, with the exception of Los Angeles 1932.

Canadian Christine Sinclair was the tournament's top scorer with 6 goals in 6 matches. American Abby Wambach scored 5 in 6 matches.

The women's football tournament averaged 2.7 goals per game across all matches, all teams.

Out of the four semi-finalists, the USA had the most goals-for with 16 (with 6 goals-against) while Japan had the least goals-against with 4 (and 7 goals-for).




Some Key Figures Showing Growth of the Women’s Game

Some key figures showing the growth of the women’s game were shared by FIFA Football Development Manager Mayi Turner-Kerr at the FIFA/AFC Conference on the Women’s World Cup Germany 2011 in Kuala Lumpur December 2011, among them:

  • 29 million women girls play football worldwide, up from 22 million in 2000.
  • 12% of youth players are female.
  • Women and girls play football worldwide in one way or another.
  • Today, 129 women’s national teams have a FIFA ranking.
  • The number of teams for FIFA Women’s World Cup Canada 2015 has increased to 24.
  • The opening match of the 2011 Women’s world Cup attracted 73,680 spectators to the stadium. 
  • An average of 26,428 spectators per match in the 2011 Women’s World Cup. 
  • 2,575 journalists registered to cover the 2011 Women’s World Cup, showing a growing interest from the media in the women’s game.